From Wikipedia:
” The creators of the format pronounced the acronym GIF as /dʒɪf/, with a soft g, with Wilhite stating that he intended for the pronunciation to deliberately echo the American peanut butter brand Jif, and CompuServe employees would often quip “choosy developers choose GIF”, a spoof of Jif’s television commercials.”
From Wikipedia:
” The creators of the format pronounced the acronym GIF as /dʒɪf/, with a soft g, with Wilhite stating that he intended for the pronunciation to deliberately echo the American peanut butter brand Jif, and CompuServe employees would often quip “choosy developers choose GIF”, a spoof of Jif’s television commercials.”
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